This June marks the twentieth annual National Safety Month.
Established by the National Safety Council (who else?) in 1996, this annual observance strives to increase awareness of the leading safety and health risks, and decrease the number of unintentional injuries and deaths.
That makes it a perfect partner, topic, hook—whatever—for your insurance social media.
For example: the National Safety Council focuses on a different safety topic each week in June. (View the topics here.) You can use those topics as a springboard for social media content that you know will resonate with your unique customers, or you can download a social media kit from the NSC and use materials that have already been prepared.
Or come at the topic of safety from a different angle. National Safety Month focuses on reducing leading causes of injury and death at work, on the roads, in the home, and in the community. You could plan your insurance social media content using those same four pillars (or the pillars that align best with your insurance practice).
- Do you write commercial lines? Do you focus on particular industries? Create risk management and safety content specifically for those industries. It’s possible that much of the content will be applicable or meaningful for other industries—but in targeting particular niches, you’ll be seen as an expert, which could draw more of those same types of clients to your agency and grow your book of business.
- Many agencies write auto and homeowners insurance. How can your insurance social media content help you stand out among the competition? How detailed can your safety content get? For instance: are there particular types of home construction in your area? Do you see the same types of claims from your clients? Offer tips to help homeowners manage those risks and reduce the likelihood of claims.
- What are the health and safety issues your particular community faces? Does your state or county have a higher incidence of certain types of health challenge? Focusing on the local angle could help you build your reputation as a reliable resource for needed, accurate information—and that can only be good for your business.
But don’t get hung up on National Safety Month’s June observance. Obviously, great safety content is important to share at any time of year.
Not to mention that there are plenty of other safety observances that you can use as hooks for your insurance social media. Check out this list: it could be just the kickstart you need to plan out a year’s worth of stellar insurance social media for your followers!