It happens twice a year (in most states). The dates are available well in advance. We all know it’s coming.
Whether we’re springing forward or falling back, the time change simply is no surprise. Yet for many people, it’s a real challenge to adjust to one day a year being extended by 60 minutes, and another day a year being reduced by 60 minutes.
That’s what makes Daylight Saving Time (or the End of Daylight Saving Time) such a great topic for your insurance social media posts. Myriad problems seem to crop up as a result of the time change, and you can offer your followers pointers to help them navigate those challenges successfully. Here are a few ideas to consider.
- Sleep hygiene! This is a great topic any time of year (particularly for agents who sell health or life insurance, or even workers’ comp insurance), but it’s a hot topic around the time change. Offer pointers to help people adjust gradually to the time change, spotlight good sleep habits that they should use all year round, and remind your followers why sufficient sleep is vital to their overall physical and mental health. Be sure you’re referring to reliable sources, like the Better Sleep Council or the Centers for Disease Control.
- Road safety. Here’s a fun fact: in the days following the end of Daylight Saving Time, pedestrians out at dusk are nearly three times as likely to be killed in a car accident. Here’s another: according to the National Highway Traffic Safety Administration, fatigued driving is the direct cause of 100,000 police-reported crashes each year. Road safety tips—for drivers, cyclists, motorcyclists, and pedestrians—is a great subject for your insurance social media, but it becomes a timely topic when Daylight Saving Time starts and ends.
- Since the time change happens twice a year, it can serve as a reminder to take care of certain household maintenance tasks, like checking your smoke alarm and carbon monoxide detector.
- Hoping to add some fun to your insurance social media? Your readers might be interested in why we observe Daylight Saving Time, which states don’t observe daylight saving time, or—if you’re based in Indiana—the Hoosier State’s former DST quirks.
Best of all, since you know exactly when Daylight Saving Time starts and ends (except in Arizona and Hawaii!), you can plan a social media campaign in advance, and schedule your posts at your convenience.
We’ll just come right out and say it: yes, the time change can be a pain in the neck. But it can also be a boon to your insurance social media—so take advantage of it when it rolls around.