It used to be that a picture was worth 1000 words. Now it’s worth 150 percent more re-tweets.
No, seriously: images can really impact your social media reach that much. (According to Buffer, tweets with images also get 18 percent more clicks and 89 percent more favorites. Click here for more about how you can incorporate images into your insurance social media marketing.)
But what happens when your audience can’t see those images you’re sharing?
Good news: Twitter has a solution for that.
Starting yesterday, tweeps using the iOS and Android Twitter app can add alt tags to images included in tweets. This “alternative text” provides a description of the image, making sure that your total tweet is “accessible to the widest possible audience,” Twitter explained.
Using this feature is simple.
- Go to settings (tap the menu icon in the upper right to find it).
- Select Display and Sound
- Select Accessibility
- Tap the box to turn the setting on.
Now you can compose image descriptions for any tweet containing an image: just look for the Add a Description button below the image, tap it, and start typing.
Your description (alt tag) can be up to 420 characters, a huge bump up from Twitter’s 140-character limit. It will be accessible to visually impaired people through their assistive technology, such as screen readers.
So yes, images are worth 150 percent more re-tweets—but now they’re also worth 420 characters. So what are you waiting for? Enable this powerful alt tag feature and get tweeting!